Pay Per Click
What is Pay Per Click?
Pay Per Click is a fast and effective way to get more clicks through to your website! By using Google Adwords you can boost your website straight to the top of search results and appear under the “Sponsored” section.
Navigating the world of Paid Search involves participating in an auction system. Companies bid on keywords relevant to their business, and the amount bid determines the ranking of the adverts. Our expertise lies in optimising your bids for likely search phrases, ensuring your business secures a prominent position in search results. The auction system rewards strategic bidding, and our team excels in identifying the keywords that will yield the highest impact for your campaign.
Starting from £150 P/M
What do I get?
Strategy
A strategy based on your long and short-term goals keeps down costs as it ensures your campaign is well targeted with little wastage.
Customer Evaluation
Profiling your existing customers allows you to target similar people within a specified geographical region.
Keyword Recommendation
Researching the terms & queries entered into search engines lets you target different audiences with different messages at throughout the day.
Campaign Setup
Adwords allows you to generate tailored adverts, track their response and evaluate the success of your campaigns.
ROI Calculator
Based on the number of leads you are likely to convert and your average order value, we estimate the amount of money you need to invest.
Campaign Management
Monitoring and adjusting campaigns throughout their duration ensures that only the adverts that work are displayed and a lower cost per lead is achieved.
You have control
Your control over the campaign is paramount. You decide the budget allocated to each search result and define the specific audience you aim to reach. This customisation empowers you to tailor your Paid Search strategy according to your business objectives and target audience, ensuring maximum return on investment.
To keep you informed and in control, we provide a comprehensive monthly report, detailing the achievements made with your budget. Our transparent reporting allows you to assess the impact of your Paid Search campaign, providing valuable insights into the performance metrics and opportunities for optimisation.
Tried Pay per Lead?
Google Pay Per Lead (PPL) is a dynamic and results-oriented approach to digital marketing that ensures you only pay for tangible results. This innovative model goes beyond clicks and focuses on actual leads, aligning your investment directly with measurable outcomes.
With Google PPL, you pay exclusively for qualified leads generated through your campaigns. This means you’re investing in potential customers who have expressed genuine interest in your products or services, making each lead a valuable asset for your business.
Are you Eligible?
Not all businesses are eligible for the new PPL, find out here if your business industry is supported.
An Efficient and Cost-effecting Solution
The process is streamlined and efficient. Google’s sophisticated algorithms and targeting capabilities identify users likely to convert into leads based on their online behaviour and preferences. This precision targeting ensures your campaigns reach the right audience, maximising the likelihood of capturing high-quality leads.
LP Digital specialises in crafting Google PPL campaigns that align with your business objectives and target audience. We leverage our expertise to optimise your campaigns for lead generation, ensuring a strategic approach that delivers meaningful results. The beauty of Google PPL lies in its transparency and cost-effectiveness, allowing you to allocate your budget with confidence, knowing you’re investing in real, actionable leads.
With our commitment to maximising the potential of Google PPL, we empower your business to thrive in the digital landscape. Let RH Digital be your trusted partner in implementing a Google Pay Per Lead strategy that not only enhances your online visibility but also delivers a steady stream of qualified leads, propelling your business toward sustained success.