Google Local Services Ads are a highly effective way to get your business in front of customers ready to book.
Our clients average 20-30 leads per month, with average job value of around £800 from less than £400 in ad spend.
For many local service businesses, it is one of the most cost-effective lead generation channels available.
The honest answer is: it depends.
The enquiries depend on your trade, area, competition, budget, and customer demand.
Google will deliver leads based on your average weekly budget, but some weeks it may higher or fewer leads.
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That is completely up to you! You set your monthly ad spend and then our management fee is as low as £150 per month!
Google Local Services Ads (PPL) use a pay-per-lead model, not pay-per-click. That means you are only charged when you receive a valid lead through the ad (such as an answered call or message), rather than every time someone clicks. Prices can depend on:
Your trade / service category (some services are more competitive than others)
Your location (lead prices are often higher in competitive areas)
Lead type (for example, call vs message)
Competition in your target area
Your bidding / budget settings
Each lead counts towards your budget, and once you hit your monthly maximum, your ads will stop showing unless you increase the budget.
Getting started is simple. If you would like to find out whether Google Local Services Ads are right for your business, get in touch with our team today. We will talk you through the process, assess your suitability, and help you build a campaign designed to generate quality local leads at a cost that works for you.
