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August 12, 2026
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If you’re wondering whether digital advertising actually works for small businesses, you’re not alone. Many business owners worry about spending money on marketing without seeing a return.
At Local Pages Digital, we believe the best way to answer that question is with real results.
One of our long-standing clients, Barmond Flooring, has been using our Pay Per Lead (PPL) service for the past two years. During that time, they’ve consistently generated new enquiries while keeping their monthly advertising costs predictable and affordable.
Here’s what happened.
Like many local flooring companies, Barmond Flooring relies on a steady flow of enquiries to keep work booked in.
The difficulty isn’t delivering quality workmanship, but it’s ensuring enough local customers find the business when they’re actively searching for flooring installation and supply.
Rather than relying solely on word of mouth, Barmond Flooring wanted a digital marketing strategy that would consistently generate genuine customer enquiries.
Using our Pay Per Lead (PPL) service, we created a campaign focused on reaching people actively searching for flooring services in their local area.
The campaign is continually monitored and refined to maximise enquiries while keeping advertising spend under control.
Instead of simply driving website traffic, the objective is straightforward:
Generate qualified leads that have the potential to become paying customers.
Think of it this way:
SEO helps you get seen in search results.
AEO helps you get chosen as the answer.
Both are very important to helping your business get seen. SEO helps lead the horse to the water, AEO, is the water trough.
After two years of running the campaign, the results have remained consistently strong.
Average monthly enquiries: 20–30 leads
Average value of each completed job: Approximately £800
Even using the lower average of 20 enquiries per month, that represents:
Many businesses focus purely on marketing costs.
The more important question is:
“What return will I get from a spend?”
When your marketing reaches people who are already looking for your services, you’re speaking to potential customers at exactly the right moment.
That’s why search-based digital advertising is so effective.
Several factors contributed to the campaign’s success:
Targeting High-Intent Customers
The campaign focused on people already searching for flooring services, meaning enquiries came from customers with genuine buying intent.
Continuous Optimisation
Digital advertising isn’t something you simply switch on and forget.
Keywords, budgets, locations and performance were regularly reviewed to improve results over time.
A Strong Website
Driving traffic is only part of the process.
Barmond Flooring’s website clearly showcases their services, previous work and contact information, helping convert visitors into enquiries.
You can view their website here:
If you’re wondering whether your business could benefit from a Pay Per Lead campaign, we’d be happy to help.
At Local Pages Digital, we build campaigns designed to generate genuine enquiries, not vanity metrics.
If you’d like to see how your business could attract more customers online, get in touch with our digital team for a free consultation:
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If you’re wondering whether digital advertising actually works for small businesses, you’re not alone. Many business owners worry about spending money on marketing without seeing